Five is the latest broadcaster to sign a deal with YouTube's 'Shows' platform, following Channel 4's tie-up with the site. Users can access more than 3000 hours of Five programmes for free. YouTube has launched its first ad campaign to promote the TV content.
- What's in it for users?
The 'Shows' home page includes links to the pages for Five and Channel 4. The former is easy to navigate, with images and brief descriptions of the shows. However, some content, such as US imports FlashForward and CSI, is unavailable. While some of the published user comments are positive, several complain about the missing programmes and quality of the streaming.
- What's in it for advertisers?
Five's sales team will sell preand mid-roll ads, as well as display ads on the home page. So far Xbox and Game are the only advertisers on board, running a joint ad for video game Modern Warfare 2. The site does provide a platform for advertiser-funded programme Britain's Best Brain, launched with Nintendo. However, episode five of the show has attracted only 12 views on YouTube.