INQ launches social-media mobile phone

LONDON - INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.

The company, which is owned by Hutchison Whampoa, manufactures affordable social mobile devices targeted at the teenage market. The INQ Chat retails at £99 on prepay and is free on a £15 a month contract with unlimited data plans. The phone is currently being sold through network 3 stores and targets those looking to purchase phones such as the Blackberry and iPhone.

INQ will be promoting the phone through an INQ branded store at Westfield White City, which opens this weekend.

INQ phones provide desktop, such as Facebook, Windows Live, Skype and eBay, and put instant messaging, email, VoIP and social networking at the heart of the phone.

Jeff Taylor, co-founder and marketing director said: 'The launch of the INQ Chat 3G illustrates our determination to meet the needs of younger customers. They're after phones that are fast, capable, great-looking and priced sensibly. Just with our phones, our approach to marketing will break the tired, old formats that the old mobile brands have followed. That will encompass everything from how we look in retail, our presence online to our packaging.'



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