Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

The ranking below, compiled from the 51 Adwatch tables that ran between November 2008 and October 2009, ranks the 10 commercials that scored highest in one particular week.

Top 10 ads with the highest recall in a single week in Adwatch 2009

 

 

A description of each ad and when it appeared appears below the table.

Best recall in any single week












2009 2008 Brand Agency/TV Buyer Score Issue TV spend Total adspend




(% recall) date £m £m
1 9= Confused.com In-house/MNC 78 18.02.09 20.04 23.23
2 1 Churchill WCRS/MediaCom 76 25.02.09 15.8 27.27
3 - Comparethemarket.com VCCP/ZenithOptimedia 74 04.03.09 11.82 12.41
4= 3 Marks & Spencer RKCR Y&R/Walker Media 73 21.01.09 16.82 43.23
4= 4 Tesco The Red Brick Road/Initiative 73 15.04.09 39.14 114.62
6= 6 Morrisons DLKW/Mediaedge:cia 72 10.12.08 27.67 65.06
6= - Iceland Tom Reddy Agency/MediaCom North  72 21.01.09 8.8 11.09
8 2 Asda Fallon London/Carat 71 28.01.09 38.43 96.78
9 - Nintendo Karmarama/Mediaedge:cia 69 03.12.08 25.13 32.4
10= - Foxybingo.com Biscuit/Walker Media 68 25.03.09 3.89 4.27
10= 7= Argos CHI & Partners/MindShare 68 26.11.08 23.76 50.09
10= DFS Uber/Brilliant Media 68 18.02.09 31.87 98.17
10= - 118 118 The Brooklyn Brothers/OMD UK 68 11.03.09 7.95 9.9
  • People proffer comments on the user-friendliness of the new website (30")
  • Churchill helps Rolf Harris move house  (30")
  • Aleksandr Orlov the meerkat bemoans the confusion between his website, Comparethemeerkat.com, and Comparethemarket.com (20")
  • 'Winter Wonderland' Christmas commercial with Take That, Myleene Klass, Twiggy et al (60")
  • Asda basket comparison voiced by Jane Horrocks (30")
  • Richard Hammond travels on a sleigh to Morrisons and meets Denise van Outen (60")
  • Kerry Katona and Coleen Nolan invite Jason Donovan to their Christmas party (60")
  • Christmas family scenes: 'It's beginning to look a lot like Christmas' (40")
  • Celebs including Girls Aloud, Ronan Keating and Fern Britton play on the Nintendo DS (60")
  • Women dance with Foxy in front of a giant disco ball to promote Free Bingo Week (10")
  • Members of staff crowd around to gift-wrap a woman's Christmas parcel (40")
  • Promoting Double Savings Winter Sale, with people sitting on the sofas (30")
  • The 118 118 team travel through the city singing 'Who you gonna call?' (40")

Marketing's Adwatch of the Year 2009  

AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009

Carat, Mediacom and OMD top media agencies in Marketing's Adwatch of the Year 2009

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message