The Thomson ad, by Beattie McGuinness Bungay (BMB), builds on its previous campaign and the strapline ‘Built with you in mind', which showed staff creating the perfect beach scene.
The new spot, which features the same soundtrack, again focuses on the brand's attention to detail and shows staff working behind the scenes to create the ideal holiday.
However, on this occasion the majority of the staff seen in the ad are genuine Thomson employees, who were voted to appear in the campaign by colleagues.
The ad breaks today and is set to run throughout 2010. It will be supported by print, online and direct marketing activity.
The new First Choice spot, again by BMB, will attempt to improve the appeal of the brand among young families. While the previous campaign focused on the importance of swimming for children, the 2010 ad will try to appeal to adult customers looking for a relaxing get-away.
First Choice will support the three-month TV campaign, breaking on 19 December, with print, direct mail, E-CRM, in-store and PR activity.