Warner Bros launches national ad campaign for Sherlock Holmes film

LONDON - Warner Bros is supporting the release of Guy Ritchie's 'Sherlock Holmes' with a marketing campaign running across outdoor, TV, press, online and radio.

The film, starring Robert Downey Jnr and Jude Law, opens nationwide on 26 December. The campaign aims to introduce an updated Sherlock Holmes' brand to a new generation of fans.

Warner Bros is currently occupying one in four bus shelters around the country with its campaigns for 'Sherlock Holmes', 'Where the Wild Things Are' and 'The Hangover'. Its DVD release of 'Harry Potter and the Half-Blood Prince' is being carried in Sky's high-profile Christmas campaign.

For Sherlock Holmes the company has placed 661 vinyl tiles around the Baker Street Tube Station.

TV ads will run around the Christmas Day edition of Coronation Street as well as other high profile slots. Press ads will run in the Christmas edition of the Radio Times as well as all major national newspapers. Online YouTube mastheads have already generated 7.2 million impressions and MSN Today will carry a Sherlock skin.

Also to support the launch of the film, Madame Tussauds has developed a Robert Downey Jnr as Sherlock Holmes experience and an exclusive audio-walk tour of Holmes' London is being promoted by The Guardian.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer