Coca-Cola supports Relentless with documentary

LONDON - Coca-Cola is promoting its Relentless energy drink with a feature length documentary-style film, which follows contemporary artists pushing themselves to their limits.

The documentary, created by Erasmus, has been inspired by the work of Renaissance painter, sculptor and architect Giorgio Vasari and written and directed by Erasmus. Lives of the Artists uniquely showcases artists from three very different domains within one film.  It follows British punk rock band Gallows, snowboarder Xavier De La Rue and British surfers Tom Lowe, Mickey Smith and Fergal Smith.

Ross Cairns, creative partner at Erasmus said: 'Relentless is focused on telling the stories of people who are considered 'artists' in so far as there is genuine artistry in what they do. This documentary takes this to a whole new level. It puts the viewer firmly in the shoes of these ‘artists' and depicts the struggles and sacrifices they make in the name of their art.'

Lives of the Artists was screened on C4 on Thursday 17 December and is available to view online at www.relentlessenergy.com/films/view/lives-of-the-artists.

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