Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

LONDON - Hovis has won ITV's ad of the decade, beating off competition from Skoda's Cake and Cadbury's drumming Gorilla.

The ITV programme, which aired last night, ran as a countdown of the 20 best ads over the past decade. The winning ad, Hovis ‘Go On Lad' first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds.

The top 20 ads were compiled by a poll from the ITV Viewers Panel, consisting of 8,000 people. The order was then determined by ITV viewers.  

Top 20 list in alphabetical order:


1. Barclaycard: Waterslide
2. Budweiser: True / Wassup
3. Cadburys: Drumming Gorilla
4. Cadburys: Eyebrows
5. Carlsberg: Old Lions
6. Citroen C4: Transformer
7. Compare the Market: Compare the Meerkat
8. Guinness: Tipping Point
9. Halifax: Howard
10. Honda: Cog
11. Hovis : Go On Lad
12. John Smiths Bitter: Various ft. Peter Kay
13. John West Salmon: Bear
14. PG Tips - Monkey
15. Skoda: Bake
16. Sony Bravia: Balls
17. Sony Bravia: Paint
18. Sure for Men: Stunt City
19. T Mobile: Dance
20. Volkswagen: Singing in the Rain

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