More Than launches new ads with Mighty Boosh comic Julian Barratt

More Than
More Than

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a voiceover by The Mighty Boosh comedian Julian Barratt.

The humourous ads, by Fallon, continue the theme of using famous pop songs. The forthcoming motor insurance ad uses ‘Alive and kicking' by 80s band Simple Minds, while More Than's first ever pet insurance ad features Queen's ‘You're my best friend'.

In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than they are entitled to £75,000-worth free contents cover.

The ad breaks on 3 January, and will be supported with direct response TV executions, as well as radio, outdoor and digital activity.

Media planning and buying was by Starcom MediaVest, which was appointed to RSA's consolidated £50m global media account earlier this year.

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