The subject matter, which allows for lots of creativity.
- Describe the marketing team in three words.
Passionate, cheeky, excited.
- How do you come up with fresh marketing ideas?
Everything starts with a full-on briefing day with our agencies. Scientists join us and talk us through their subject, which sows the seeds of communications ideas.
- What is the main marketing challenge you face?
The overarching objective is to change public perception of the museum, so we are recognised for the cutting-edge research that our 350 scientists carry out on global issues, as well as being a well-loved visitor attraction.
- Is there a dress code?
There's no need to spend money on expensive suits.
- What is the museum like for training and progression?
It has a great development programme but we're a small team so the opportunities for progression are limited.
- What is the local bar?
South Kensington is not the cheapest of places, so we often tend to visit the students' union bar at Imperial.
- What are the hours like?
We tend to get a good job done and still have time to have a decent social life.
- What about the salary and benefits package?
Working in the best museum in the world makes up for a lack of commercial-level remuneration.
- Are there any downsides?
With the Darwin Centre opening, the site has got much busier, so you get to meetings via the tunnels below. You can end up getting lost or walking into a room full of weird animals being stored there.
- Is there anything particularly interesting about your office?
We've just moved offices and we're eyeing up the roof space outside as a possible terrace for the summer.
- The Natural History Museum is at Cromwell Road, London SW7 5BD.
- The museum employs more than 800 staff, seven of whom are marketers.
- Key brands include Wildlife Photographer of the Year.
- The museum is the fourth-biggest in the UK; it spends about £1m a year on marketing activity.
- Its collections comprise more than 70m specimens and it holds the biggest collection of natural history library materials in the world.
- Dr Michael Dixon, is museum director; James Bailey is head of marketing; Wendy Ladd is senior marketing executive.