Valentine's Day battle heats up

Valentine's Day: retailers' offers run from food to sensual massagers
Valentine's Day: retailers' offers run from food to sensual massagers

LONDON - Waitrose, Sainsbury's, M&S, Tesco, Asda and Aldi are going head-to-head this week with timely deals in the run-up to Valentine's Day.

The Waitrose £15 meal deal comprises a choice of two side dishes, a main for two, a dessert and the option of either chocolates, a bottle of wine or Prosecco.

The deal is being supported by a marketing campaign, created by MCBD, which spans press and online advertising from today. The online campaign runs across waitrose.com and MSN, allowing consumers to create their own personalised invitation.

Sainsbury's has launched a £10 meal deal made up of a main meal for two, a side dish for two, a choice of dessert and either a bottle of wine or J20. The grocer is using a press campaign to promote the deal, which uses the strap line ‘Wine and dine your Valentine.'

M&S has updated its ‘Dine In for £10' meal deal to ‘Love in for £20.' From the 11th to 14th February, consumers can choose a starter, main, side dish and dessert for two, plus either chocolates or a red rose, plus a selected bottle of fizz for £20. The retailer said this could save up to £16.94, compared to buying the products separately.

M&S is also supporting its offer on roses with a press ad that uses the strapline ‘Don't forget the roses, cupid,' along with the text ‘If you love her, you'll buy her roses. If you truly love her, you'll buy her M&S roses.' Consumers can purchase roses in-store from £2.99 to £20.

Other retailers have also rolled out press ads to support in-store deals for Valentine's Day. Tesco's ‘Love Deals' activity promotes the offer of two bottles of wine for £10 and also half price boxes of chocolates.

Asda is promoting deals on everything from cup cakes, cava and cards, to nighties and bubble bath. Aldi on the other hand, is promoting its offer of a dozen red roses for £4.99 and a luxury Valentine bouquet for £9.99.

HMV is also hoping to capitalise on Valentine's Day and has launched a campaign that highlights gift recommendations for music, film and games titles. The activity will be supported across the entertainment retailer's chain of 280 stores, through instore and window displays, as well as online at hmv.com and via national press ads.

The retailer is also installing a photobooth, dubbed the 'HMV Love shack', at its London flagship store on Oxford Street from this Friday.

The Love shack can hold up to five people and customers can pick up a free set of HMV-branded photographs with featured lines. These include: ‘Love is in the Air', ‘You're The One That I Want', ‘You're Still the One' and ‘Love Will Tear Us Apart'. 

Separately, Philips is running a promotion for its ‘Relationship Care' product range, which includes a sensual massager for both men and women. The email activity, created by WDMP, uses the following text:  

'‘Three steps to a sexy Valentine's – ‘Step 1: The Kiss' starts things off with a cute, traditional lipstick Valentine's Day smacker. ‘Step 2: The Valentine's Kiss' suggests Philips Sensual Massagers for ‘...foreplay that is even more sensual'. ‘Step 3: We'll leave that up to your imagination.' Need we say more?"

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