Sainsbury's claims to be 'world's largest Fairtrade retailer'

Sainsbury's: stocks more than 800 Fairtrade items in its stores
Sainsbury's: stocks more than 800 Fairtrade items in its stores

LONDON - Sainsbury's has claimed it has become the 'world's largest Fairtrade retailer', following a 10% rise in sales to £218m over the past year.

The UK's third largest supermarket said today (15 February) that one in every four pounds spent on Fairtrade products is spent in Sainsbury's.

Sainsbury's stocks more than 800 Fairtrade products in its stores, generating $16m of annual Fairtrade premium for worldwide communities.

The supermarket sells more than 650 million bananas a year, or 1,200 a minute, which means a total Fairtrade premium to banana suppliers of £3.9m ($6.16m) a year, benefiting small farmers, farm workers and farming communities.

Gwyn Burr, customer director at Sainsbury's, said: "As the world's largest Fairtrade retailer and a supporter since it was launched 15 years ago, we are extremely proud of our progress.

"Despite the current focus on price and great value, shoppers clearly want to know that producers are getting a fair deal too.  We believe that Fairtrade is a great way to provide customers with the best of both worlds – ethically sourced products at affordable prices."

In November Sainsbury's reported that during the 28 weeks to 3 October, sales grew 5.7%, excluding new store sales, with a large growth in products with ethical credentials during the period.

At the time, the company claimed it was the largest retailer of fair-trade products by sales value in the UK.

In July 2007, the supermarket moved all its bananas to Fairtrade and has since converted 100% of its own brand roast and ground coffee and sugar ranges, and 95% of its own brand tea ranges.

The retailer has also converted all of its men's and women's standard crew neck t-shirts to Fairtrade cotton.

Burr added: " As we add to the number of Fairtrade products we stock, we continue to make an increased impact on suppliers from poorer countries."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer