Tesco pushes double points offer into the summer months

Tesco: reinstates double points
Tesco: reinstates double points

LONDON - Tesco has announced a continuation of its Clubcard Double points offer until summer 2010.

The grocer has not put a date on the when the promotion will finish and has not ruled it out lasting beyond the summer. It also said that the activity was more of a "continuation" than an "extension". The promotion gives customers two points for every £1 they spend.

When the loyalty-card scheme was re-launched in May, as part of a £150m investment, the ‘double points' offer was limited to categories including clothing (in-store only), cosmetics, skincare and fragrance (in-store only) and wine and champagne (purchase either in-store or on its wine website)

The offer was then updated in August to include all purchases made in-store and online, excluding products such as tobacco, lottery and infant formula.

In December Tesco sent out an additional Clubcard voucher mailing worth £67m, which resulted in customers redeeming £34m more vouchers than in the same period in 2008 and contributing 0.7% to UK like-for-like sales growth.

Tesco, which is celebrating the 15th anniversary of Clubcard, this month, has also  launched an iPhone App which turns the phone into an electronic Clubcard, enabling customers to scan the phone screen without having to search for their card.

Rival Sainsbury's mimicked the Tesco activity in October offering customers double Nectar points for two years when they take out selected finance products, equivalent to an additional 1% off their Sainsbury's shopping bill. 

Last week Sainsbury's claimed its Nectar initiative is now the biggest loyalty scheme in the country, with more people signed up than its two main rivals, Tesco Clubcard and Boots Advantage card. Nectar said it has 16.8 million people using the scheme, which, since launching in 2002, has 14 partners and more than 400 online retailers.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers