Tesco Magazine launches one-off Dove Men + Care title

Dove Men+Care: mini magazine deal with Tesco
Dove Men+Care: mini magazine deal with Tesco

LONDON - Tesco Magazine's March/April issue will carry an accompanying mini title to promote the new Dove Men + Care range.

The 17-page magazine, the result of a deal with Dove owner Unilever, is entitled ‘Man Alive’ and contains light-hearted features focusing on real men, rather than male celebrities.

The mini magazine is created by Cedar Communications and Dunnhumby.

Paul Connell, Unilever brand manager for Dove Men + Care said: "The ‘Man Alive’ initiative was a collaborative effort between Unilever, Cedar and Dunnhumby, demonstrating how a creative solution can help launch a product and educate potential customers across the UK, to talk to them about what Dove Men stands for."

Tesco magazine is distributed in more than 700 Tesco stores, with an ABC circulation of 2,055,391 for the period July to December 2009.

 

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