Facebook enters the political fray with Democracy UK

Cash Gordon: website criticises Labour's links to Unite
Cash Gordon: website criticises Labour's links to Unite

LONDON - Facebook has launched a political campaigning page to capitalise on a heightened interest in politics among its users as the general election draws closer.

The page, Democracy UK, goes live today on the social networking site and will carry the latest information from the political parties in the run-up to the poll, which is likely to be called for 6 May.

Facebook looks set to be a key campaigning battleground for the parties. Over the weekend the Conservatives took their campaigning against the Unite union and Charlie Whelan, its political director and former aide of Gordon Brown, online with the launch of an attack website and Facebook campaign.

The site, cash-gordon.com, criticises Labour's links to Unite, which is currently involved in strike action against British Airways, and urges viewers to use Facebook Connect "to spread the word to your friends".

Those who use the social networking site in this way can earn "action points" with the most active users displayed on cash-gordon.

Political parties are also beginning to run targeted advertising aimed at Facebook users. Labour, which unlike the Tories has yet to launch an above-the-line ad push, is running ads aimed at highlighting its childcare Sure Start centres to mothers.

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