Among the contenders

LONDON - The potential winners of this year's Marketing Society Awards for Excellence form a strong line-up.

The shortlist for the Marketing Society Awards for Excellence 2010 has been revealed, with brands competing for coveted trophies in categories including customer insight, sustainability, ecommerce and marketing transformation.

The judges set out to find examples of pre-eminent marketing and leading-edge thinking that had a clear impact on their brands.

The most-frequently shortlisted brands, with three entries each, include Aviva, Barclays, BT, Business Stream and More Th>n.

The top prize of the evening will be the coveted Grand Prix, won last year by Sainsbury's for its remarkable turnaround strategy.

The Marketing Society Awards for Excellence, sponsored by Accenture, has long been one of the must-attend evenings of the marketing calendar. For those on the shortlist, it could prove to be an evening to savour.


Marketing Society Awards for Excellence 2010

Venue: London Hilton, Park Lane, London

Date: Monday 7 June, 2010

Table bookings: Tables are still available. To make a booking, contact Steven Lewis on 020 8267 4042 or email A booking form can be downloaded from

Brand Campaign
Customer Insight
Genting Casinos UK Customer insight
McDonald's UK Trust has to be earned
News International Sunday delights
NHS Blood and Transplant When it's better to receive than
to give
RSA Unlocking RSA customer
Weetabix Food Company Alpen: Selling without selling

New Brand or Business
Barclays Wealth Barclays Wealth global launch
Change4Life Change4Life: No ordinary brand
GlaxoSmithKline Consumer Young marketer of the year
Healthcare UK
Virgin Media Launching a power brand

Brand Extension
Danone Diaries Activia Intensely Creamy
Innocent Brand extension
PizzaExpress New brand: Leggera
Waitrose Performance you'd expect at
a time you wouldn't
Yum! Restaurants International How KFC evolved its menu

Brand Revitalisation
British Gas Getting back to great
Destination Skin Brand revitalisation
Heinz It has to be Heinz
Lactalis Nestle Chilled Dairy UK Munch Bunch
Thinkbox The revitalisation of 'Brand TV'

Marketing Communications
More Th>n Rewriting the rules
Phones4U Popular people
Premier Foods As good today as it's ever been
T-Mobile UK Marketing communications
Virgin Atlantic Airways Making Virgin Atlantic Red Hot
at 25

Marketing for Sustainable Consumption
British Gas Generation Green
Business Stream Sustainable environment =
sustainable business
The Co-operative Financial Services The Co-operative's approach
to investing
Marks & Spencer There is no alternative

Marketing Teamwork
Aviva Aviva's Migration Programme
Aviva Business insurance customers
Aviva Project Wagner
EDF Energy Team Green Britain
Scottish Widows IFA Campaign

Marketing on a Shoestring
Christie's Marketing on a shoestring
Harlequins RFC The Big Game 2
McCain Foods McCain Summer Wedges vs
The Great British Summer
Wells & Young's Brewing Co. Young's is back in town

Digitally led Communications
BT The Facebook for Small
Doritos Doritos: Brand as entertainer
Halifax Digitally led communications
IBM IBM at Wimbledon 2009
Molson Coors Brewing Company Virtual pints all round

B2B Marketing
BT Global Services Technology turnaround
Business Stream Sustainable environment =
sustainable business
IBM IBM at Wimbledon 2009
Royal Bank of Scotland Business Intelligence 2009
Thinkbox The revitalisation of 'Brand TV'

BBC TV Licensing website
Kuoni State-of-the-art campaign sees
traffic soar
More Th>n Ecommerce Ecommerce

Customer Relationship Marketing
Barclays Commercial Bank Turning the corner
Genting Casinos UK Customer relationship
LoveFilm Low List
More Th>n Building effective customer
News International Times+

Employee Engagement
Business Stream Putting our employees behind
the wheel
L&Q (London and Quadrant) Re-brand internal engagement
Natural England One Voice, Nine Accents
PizzaExpress Employee engagement

Marketing Capabilities
EMI Music EMI Music Key
RSA Journey to improved marketing
Sony Ericsson Mobile Communications The Results Factory
Walkers Do us a Flavour

Cause-Related Marketing
ASDA Sporting Chance
Innocent Drinks Innocent Big Knit 2009
Sainsbury's Sainsbury's Red Nose Day 2009
Teenage Cancer Trust Shunburn

International Brand Marketing
AkzoNobel Decorative Paints Dulux 'Let's Colour'
Dalmore International Brand Marketing
Highland Park International Brand Marketing
Surf International Brand Marketing
Visit London International Brand Marketing

Not-for-Profit Marketing
The British Heart Foundation Connections
Department of Health Change4Life
The Global Humanitarian Forum Tck Tck Tck
Keep Britain Tidy Food on the Go
NHS Hull Strength to Change

Long-Term Marketing Excellence
Audi UK Vorsprung Durch Marketing
BT Making a total success of
Marks & Spencer When the going gets tough
Sky DAD + Sky
Virgin Atlantic Airways Red Hot for 25 years

SME Marketing
Consumer Intelligence Consumer Research Panel
Destination Skin Brand revitalisation
IFAW IFAW 2009 marketing


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