Feel Good Drinks gets one up on Britvic

Feel Good : drinks brand secured deal with the Orchid Group
Feel Good : drinks brand secured deal with the Orchid Group

LONDON - The Feel Good Drinks Company has increased pressure on rival Britvic in the on-trade channel, by securing a deal a with major chain alongside J2O.

Working with the Orchid Group, Feel Good Drinks has unveiled a new 275ml juice drink range, which will launch across Orchid's 289 bars, restaurants and pubs across the UK this spring.

The independent drinks company has had a presence in the on-trade for a number of years, through its core range of 375ml drinks.

However, the new 275ml range brings it directly into competition with Britvic, which has had a strong juice drink presence in the channel through its J2O 275ml range.

The still and sparkling juice drinks are made from natural ingredients with no added sugar or additives. The 275ml also constitutes one of a consumer's ‘five-a-day' portions of fruit and vegetables and is available in the six flavours: Orange & Mango, Apple & Blueberry, Cloudy Lemon still juice drinks, and Cranberry & Lime, Cloudy Lemon still, and 0range and Passionfruit sparkling juice drinks.

Dave Wallwork, managing director at Feel Good Drinks said: "We are very excited about working with Orchid as our launch partner for this new initiative. We found through discussions with Orchid that on-trade customers are looking for something different to water or fruit juice, as well as wanting healthy, delicious and refreshing alternatives to alcohol."

He added: "Orchid's advice and guidance on the new 275ml pack has been invaluable and we are confident this new development will be a great success for Feel Good Drinks going forward."

In 2009, juice drinks sales in the on-trade declined by 2% to £228m, with sales of market leader J2O down 2% to £174m (down 6% in volume). Overall on-trade soft drink sales increased by 3% to £2.4bn, following a dip in 2008.

Feel Good Drinks has also unveiled a new brand design across its entire portfolio having appointed design agency Turner Duckworth. The new designs give the brand name ‘Feel Good' increased focus and illustrates that each serving counts as one of your five a-day.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer