Is there more to Samsung than Chelsea realise?
21 May 2012
Samsung and Chelsea have had a good week. But what now? After the penalty shootout and the...
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Helen Edwards: Why borderline decisions can make or break a brand
22 May 2012
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps...
Is there more to Samsung than Chelsea realise?
21 May 2012
Samsung and Chelsea have had a good week. But what now? After the penalty shootout and the...
What will an end to ‘one bag legislation’ mean for travel retail?
21 May 2012
The recent news that the European Parliament has voted in favour of stopping airlines from “charging exorbitant...
Helen Edwards: Get personal with your brand
16 May 2012
One of the most profound differences between the act of consuming a brand and the task of marketing it is the degree...
Products, products everywhere and never time to think
15 May 2012
When predictions were made about the “modern technological age” in which we now live, the main...
Power 100 in the digital age
15 May 2012
Power remains the most elusive of traits; but this year’s Power 100 is based on the most...
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