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When is it better not to adopt an innovative marketing strategy?

When is it better not to adopt an innovative marketing strategy?

How high-tech market rules have shaped Apple and Samsung's strategies

How high-tech market rules have shaped Apple and Samsung's strategies

Course Deconstruct: MSc in Applied Corporate Brand Management, Brunel Business School

The UK digital industry must attract the right people to fulfil its potential

The UK digital industry must attract the right people to fulfil its potential

Mumsnet co-founder Carrie Longton: 'Flexible working makes economic sense - it's not about being nice'

Mumsnet co-founder Carrie Longton: 'Flexible working makes economic sense - it's not about being nice'

Always consider the long-term consequences of marketing strategies

Always consider the long-term consequences of marketing strategies

Tim Stone's secret work weapon? Staying at home boosts morale and productivity

Tim Stone's secret work weapon? Staying at home boosts morale and productivity

Course Deconstruct: SEO copywriting course, Emarketeers.com

What marketers can learn from the success of the Kalashnikov and other 'dark' brands

What marketers can learn from the success of the Kalashnikov and other 'dark' brands

Why quitting your job and skipping the country can increase your value

Why quitting your job and skipping the country can increase your value

Marketers' salaries up £3,000 but bonuses down, claims study

Marketers' salaries up £3,000 but bonuses down, claims study

Katy Mousinho's secret work weapon? Adopting a 'growth mindset'

Katy Mousinho's secret work weapon? Adopting a 'growth mindset'

Iceland Food's Malcolm Walker on getting angry and the benefits of bad ads

Iceland Food's Malcolm Walker on getting angry and the benefits of bad ads

Why corporate venturing heralds a new approach to innovation

Why corporate venturing heralds a new approach to innovation

Course Deconstruct: MSc in Advanced Marketing Management, Lancaster University Management School

Course Deconstruct: MSc in Advanced Marketing Management, Lancaster University Management School

Lessons marketers can learn from McDonald's' pursuit of the wrong kind of growth

Lessons marketers can learn from McDonald's' pursuit of the wrong kind of growth

How to improve your career prospects in 2014

How to improve your career prospects in 2014

Claire Harrison-Church's secret work weapon? Just smile

Claire Harrison-Church's secret work weapon? Just smile

Ann Summers CEO Jacqueline Gold: 'We sell orgasms - how can you not be passionate about that?'

Ann Summers CEO Jacqueline Gold: 'We sell orgasms - how can you not be passionate about that?'

My secret work weapon: Allow yourself sufficient time to come up with the less-expected answers

My secret work weapon: Allow yourself sufficient time to come up with the less-expected answers

What challenges lie ahead for marketers?

What challenges lie ahead for marketers?