by Maisie McCabe, 02 July 2010, 9:00am

Ford Galaxy sponsors summer cinema screenings

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.

Ford Galaxy: to be promoted at stately home cincema screenings

The screenings are being staged in conjunction with Global Radio and GMG Radio, in an undisclosed deal brokered by WPP media agency Mindshare, and will take place at 11 stately homes across the UK from 1 August.

The screenings will be promoted in their respective regions with branded on-air trails, which will direct listeners to a microsite on the relevant station’s website to choose which film is going to be shown at the event.

Once the film has been chosen, on-air promos using a tagline in the style of 'Heart presents Ford Galaxy Summer Cinema' – depending on the station – will encourage listeners to apply for up to seven tickets for their families.

Lyn West, advertising and sponsorship manager at Ford, said: "The film screenings at stately homes provide a first-class setting, allowing us to bring to life our Ford Galaxy creative campaign and provide a positive and engaging experience for the entire family."

At each event, there will be Ford Galaxy branding, as well as a Ford area displaying one of the new Galaxy models.

Global Radio handles the national ad sales for GMG Radio.