Digital
Brands struggling to follow consumer journey online, finds IAB
Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Groupon reins in marketing spend as it reports loss of $42.7m
Groupon has cut its marketing spend by nearly $50m in the three...
RB takes to Facebook to sell Cillit Bang extension
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising...
Foster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK...
Simon Calver quits LoveFilm for Mothercare
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the...
Digital Features, Analysis & Opinions
Tablets for kids help Leapfrog rule toy fair
Video report: Best-selling tablets don't always come from Apple - toy brand...
Starwood Hotels adds customer reviews to Facebook
Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings...
TfL launches 'Get Ahead Of The Games' ads
A national campaign to ensure the smooth running of transport links during...
Blinkbox COO lays out platform ambitions
The Tesco-owned video-on-demand service, Blinkbox, is heavily investing in expanding its technical...
House of Fraser targets students through social media
House of Fraser is embarking on a major social media push targeting...
Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE
Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.
Apple launches interactive textbooks for iPad
Apple is stepping up its education publishing business with the launch of...
Southern Comfort brings brand character to Facebook
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign...
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with...
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