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Brands struggling to follow consumer journey online, finds IAB

Fri, 10 Feb 2012 11:52:00 GMT

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Groupon reins in marketing spend as it reports loss of $42.7m

Thu, 09 Feb 2012 11:02:00 GMT

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 and reports a net loss of $42.7m (£27m) in its first set of financial figures since it floated last year.

RB takes to Facebook to sell Cillit Bang extension

Thu, 09 Feb 2012 10:10:00 GMT

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Thu, 09 Feb 2012 09:10:00 GMT

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.

Foster's launches Facebook Timeline app

Wed, 08 Feb 2012 12:10:00 GMT

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

Simon Calver quits LoveFilm for Mothercare

Wed, 08 Feb 2012 09:20:00 GMT

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

Honda plots to overhaul customers' online journeys

Wed, 08 Feb 2012 08:00:00 GMT

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

Sports Relief launches mobile app to drum up support

Tue, 07 Feb 2012 10:15:00 GMT

Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.

Groupon buys data start-up Adku to boost personalisation

Tue, 07 Feb 2012 10:03:00 GMT

Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).

Rugby's first interactive app launched for RBS Six Nations

Fri, 03 Feb 2012 14:33:00 GMT

England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.

Twitter rolls out first wave of UK brand pages

Thu, 02 Feb 2012 12:00:00 GMT

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages on Twitter.

Tablets for kids help Leapfrog rule toy fair

Wed, 01 Feb 2012 08:57:00 GMT

Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.