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Google Chrome beats IE to become the world's favourite browser

Sarah Shearman — Tue, 22 May 2012 10:36:00 GMT

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

Dove seeks 'brand love' with strategic shift to Facebook

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 08:30:00 GMT

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Microsoft prepares MSN UK 'Best of now' campaign

Sarah Shearman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Yahoo appoints internal candidate Spilman as chief marketing officer

Sarah Shearman — Mon, 21 May 2012 10:16:00 GMT

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. .

Chelsea Apps factory launches Tom Daley Dive game

Nick Batten — Fri, 18 May 2012 16:58:00 GMT

Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.

Samsung launches social media hub for Olympics activity

Sarah Shearman — Fri, 18 May 2012 13:42:00 GMT

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

Mobile to be 'biggest branding product on the planet', says IAB chairman

Sarah Shearman — Fri, 18 May 2012 09:09:00 GMT

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Uefa ramps up digital presence in Champions League final run-up

Matthew Chapman — Thu, 17 May 2012 10:50:00 GMT

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.

Google to inject more facts into search

Sarah Shearman — Thu, 17 May 2012 09:40:00 GMT

Google is poised to roll out a change its search engine, to include factual information about search topics, powered by a new service dubbed the 'Knowledge Graph'.

GM's Facebook strategy labelled 'shortsighted'

Sarah Shearman — Wed, 16 May 2012 11:48:00 GMT

General Motors' decision to cut adspend on Facebook in favour of an "aggressive content" strategy is "short-sighted", according to TBG Digital's chief executive Simon Mansell.

BT enlists Tom Jones to perform free Olympics gig

Sarah Shearman — Tue, 15 May 2012 14:35:00 GMT

BT has revealed that Tom Jones will perform on 28 July for the first in a series of free events to mark the London 2012 Olympic and Paralympic Games.