Marketing Magazine Magazine RSS Feed http://www.marketingmagazine.co.uk/channel/Magazines/ Tue, 22 May 2012 13:21:03 GMT en Marketing Magazine Magazine RSS Feed <![CDATA[Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief]]> http://www.marketingmagazine.co.uk/news/rss/1132626/Media360-BAs-pimped-up-brand-campaign-followed-turbulent-decade-admits-brand-chief/ Thu, 17 May 2012 12:53:00 GMT British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

]]> <![CDATA[Time Out's marketing director Booth exits for The Hut Group]]> http://www.marketingmagazine.co.uk/news/rss/1114842/Time-Outs-marketing-director-Booth-exits-Hut-Group/ Wed, 01 Feb 2012 08:30:00 GMT Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew Booth to online retailer The Hut Group.

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