Mobile
O2 takes aim at PayPal with mobile payments service
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile...
Sony plans major ad spend for Xperia launch
Sony Mobile will significantly increase marketing spend in 2012 to support the...
Google-Motorola tie-up approved by US and European regulators
Google's $12.5bn (£7.7bn) acquisition of Motorola Mobility has received the green light...
Facebook marketing chief lauds 'real life' mobile possibilities
Facebook's mobile strategy is being underpinned by a drive to better integrate...
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