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O2 takes aim at PayPal with mobile payments service

Sarah Shearman — Thu, 26 Apr 2012 09:18:00 GMT

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Sarah Shearman — Tue, 20 Mar 2012 08:25:00 GMT

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.

Sony plans major ad spend for Xperia launch

Matthew Chapman — Mon, 27 Feb 2012 09:09:00 GMT

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years.

Google-Motorola tie-up approved by US and European regulators

Daniel Farey-Jones — Tue, 14 Feb 2012 09:45:00 GMT

Google's $12.5bn (£7.7bn) acquisition of Motorola Mobility has received the green light from the US Department of Justice and the European Commission.

Facebook marketing chief lauds 'real life' mobile possibilities

Nicola Clark — Tue, 14 Feb 2012 08:30:00 GMT

Facebook's mobile strategy is being underpinned by a drive to better integrate the social network into consumers' everyday lives.