Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.
Privacy report recommends that brands police newspapers and urges Google action
A parliamentary committee charged with investigating the UK's privacy laws has recommended...
ISBA Conference: Advertisers to explore taking a role in press regulation
ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look...
T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of...
Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers...
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