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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Privacy report recommends that brands police newspapers and urges Google action

Gemma Charles — Tue, 27 Mar 2012 09:36:00 GMT

A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict offending content.

ISBA Conference: Advertisers to explore taking a role in press regulation

Arif Durrani — Thu, 22 Mar 2012 10:00:00 GMT

ISBA has pledged to explore the possibility of supporting Lord Hunt's new-look Press Complaints Commission by having its advertising members favour those newspapers who are part fo the industry body.

T-Mobile, O2 and Vodafone targeted by anti-Sun campaign

Maisie McCabe — Fri, 24 Feb 2012 10:41:00 GMT

T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking them to pull their advertising support of News International's new Sunday edition of The Sun.

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

John Reynolds — Tue, 21 Feb 2012 08:30:00 GMT

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.