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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Coke launches first new bottle size in almost 20 years

Maisie McCabe — Mon, 19 Mar 2012 15:33:00 GMT

Coca-Cola is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Ben Hall — Fri, 10 Feb 2012 14:20:00 GMT

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Fri, 03 Feb 2012 12:00:00 GMT

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.

Locog to open Olympic outdoor auction to non-sponsors

Maisie McCabe — Tue, 31 Jan 2012 08:30:00 GMT

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules.