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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Tesco extends branded portfolio content with TV plans

Matthew Chapman — Wed, 09 May 2012 08:30:00 GMT

Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.

Virgin Media pulls Doctor Who TV ad after BBC row

Matthew Chapman — Tue, 17 Apr 2012 08:30:00 GMT

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.

Reebok fitness competition lands TV slot

Maisie McCabe — Tue, 10 Apr 2012 09:15:00 GMT

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships.

American Express backs C4 'Hidden Talent' documentary series

Alex Brownsell — Tue, 28 Feb 2012 08:00:00 GMT

American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its 'Realise the potential' positioning.

US sportswear brand Under Armour targets Europe with MTV show

Gemma Charles — Tue, 28 Feb 2012 08:00:00 GMT

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.

M&S launches first Samsung TV app

Matthew Chapman — Thu, 02 Feb 2012 11:31:00 GMT

Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet-connected TV range, Samsung Smart TVs.

Sky to launch pay-as-you-go content for non-subscribers

Loulla-Mae Eleftheriou-Smith — Tue, 31 Jan 2012 10:21:00 GMT

Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which will allow consumers to watch some of its movie and TV content whether they are Sky subscribers or not.

Insurer RSA adds Sky marketer amid restructure

Alex Brownsell — Fri, 27 Jan 2012 11:40:00 GMT

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.

Blinkbox COO lays out platform ambitions

Matthew Chapman — Fri, 27 Jan 2012 08:35:00 GMT

The Tesco-owned video-on-demand service, Blinkbox, is heavily investing in expanding its technical team as it moves to put its service onto additional devices and platforms, including Sony PlayStation.

Linear TV viewing maintains high in 2011

Alex Brownsell — Tue, 24 Jan 2012 08:30:00 GMT

TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.