ITV to launch HD on Freeview

 

LONDON - ITV is planning to launch a High Definition channel on Freeview by the end of the year.

ITV to launch HD on Freeview

The broadcaster already airs an HD channel on Freesat but has managed to lease bandwidth the the BBC in order to make a channel on Freeview viable.

ITV1 HD should be available in some areas by December. However, HD-ready set-top boxes are not expected to be widely available until next year.

Freeview is set to announce details of its three-year plan to roll out HD next month. ITV agreed to launch a HD channel in 2007 but delayed an official announcement because of financial issues.

Freeview expects that 50% of UK households will be able to receive ITV1 HD in time for the football World Cup in South Africa next June.

ITV has not managed to reach a deal with BSkyB to launch a HD service on the digital satellite broadcaster's service.

The BBC is launching a Freeview HD service later this year.

 

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