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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Ford launches pan-European 'social influencer' campaign

Sarah Shearman — Thu, 10 May 2012 10:19:00 GMT

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Toyota brings 'Always a Better Way' global positioning to UK

Alex Brownsell — Wed, 09 May 2012 08:30:00 GMT

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.

Autoglass appoints new marketing director

Matthew Chapman — Wed, 09 May 2012 08:30:00 GMT

Autoglass is to restructure its marketing department following the departure of marketing director David Meliveo to Saga.

Brand Barometer: Social media performance of Audi

Gemma Charles, Public affairs editor, Marketing — Wed, 09 May 2012 00:00:00 GMT

A look at the performance of Audi in social media over the past four months

Marketing's top five Jubilee initiatives

John Reynolds — Tue, 08 May 2012 10:43:00 GMT

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

We'll Call You: Land Rover

Wed, 02 May 2012 12:00:00 GMT

Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover Evoque, designed by Victoria Beckham, would suit perfectly.

Adwatch (May 2) Top 20 recall: Audi

Jamie Maker, director, Brave — Wed, 02 May 2012 08:00:00 GMT

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Nissan's soaring sales: the strategy behind the success

Alex Brownsell — Thu, 19 Apr 2012 10:00:00 GMT

The marque is intent on sustaining the remarkable growth in its UK share

Audi presents brand manifesto in global campaign

Alex Brownsell — Wed, 18 Apr 2012 08:30:00 GMT

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline.

SEAT looks to make 'virtue' of Spanish origins with new strategy

Alex Brownsell — Tue, 17 Apr 2012 08:30:00 GMT

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Peugeot targets younger drivers with YouTube push

Alex Brownsell — Mon, 16 Apr 2012 09:00:00 GMT

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.

BMW replaces Land Rover as RFU vehicle sponsor

John Reynolds — Thu, 12 Apr 2012 11:55:00 GMT

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW as its official vehicle partner, replacing Land Rover.

Honda UK chief Martin Moll on boosting lacklustre sales

Alex Brownsell — Thu, 05 Apr 2012 10:00:00 GMT

Honda UK's marketing manager has come through a tsunami-affected year and is focused on revitalising the brand on these shores

Brand barometer: Luxury cars, which one is most prominent online?

Gemma Charles — Fri, 30 Mar 2012 08:00:00 GMT

Jaguar is the subject of the largest number of discussions, with Porsche in second place

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Sector Insight: Motorcycles and scooters

Jane Bainbridge — Wed, 07 Mar 2012 09:30:00 GMT

European brands are taking a greater share of the UK market as the depreciation of sterling causes the retail prices of brands such as Honda, Yahama and Suzuki to increase.

Sector Insight: Vehicle recovery

Jane Bainbridge — Wed, 29 Feb 2012 00:00:00 GMT

The sector has been hit by the economic crisis because it relies on an increase in the number of cars on the road for growth, but market leader AA remains a strong brand.

Brand barometer: Social media performance of Mercedes-Benz

Gemma Charles — Fri, 24 Feb 2012 08:00:00 GMT

A look at the performance of Mercedes-Benz in social media over the past four months.

The seven sins of content marketing

David Benady — Wed, 22 Feb 2012 00:00:00 GMT

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Alex Brownsell — Fri, 10 Feb 2012 12:00:00 GMT

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.