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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Helen Edwards: Get personal with your brand

Helen Edwards, PPA Business columnist of the year — Wed, 16 May 2012 10:00:00 GMT

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

We'll Call You - McVitie's Jaffa Cakes

Wed, 16 May 2012 10:00:00 GMT

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

Brand Manager of the Week: Natasha Whiting

Wed, 16 May 2012 10:00:00 GMT

Event manager UK, OnePiece

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

We'll call you: Everything Everywhere

Wed, 09 May 2012 11:00:00 GMT

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

Brand Manager of the Week: Thuy Nguyen

Wed, 09 May 2012 11:00:00 GMT

Brand manager, FrieslandCampina (Yazoo)

My secret work weapon: A blackboard is a great way to stimulate conversation

Praveen Vijh, Co-founder, EAT Natural — Wed, 09 May 2012 11:00:00 GMT

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Helen Edwards: How Samsung trumped Nokia

Helen Edwards, PPA, Business columnist of the year — Wed, 09 May 2012 11:00:00 GMT

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Scalextric rolls out Star Wars range

Nick Batten — Thu, 03 May 2012 12:42:00 GMT

Scalextric will release the first ever products from its three-year global licensing partnership with the 'Star Wars' brand tomorrow (4 May).

Save the planet marketing 'won't change consumer behaviour'

Gemma Charles — Thu, 03 May 2012 08:30:00 GMT

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Lego recruits Ben Fogle as first celebrity 'face' of brand

Matthew Chapman — Thu, 26 Apr 2012 09:15:00 GMT

Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges in the UK.

Facebook's Everson urges marketers to 'make a bet on us'

Arif Durrani — Wed, 25 Apr 2012 09:45:00 GMT

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

Thomas Delabriere resurfaces at Mars Chocolate

Loulla-Mae Eleftheriou-Smith — Tue, 24 Apr 2012 08:30:00 GMT

Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing director for its Bitesize portfolio.

Duracell to give Bunny mascot a voice after 39 years

Matthew Chapman — Mon, 02 Apr 2012 12:59:00 GMT

The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first time to coincide with a Facebook campaign this Easter.