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M&S profits drop for first time in three years

Matthew Chapman — Tue, 22 May 2012 09:05:00 GMT

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Helen Edwards: Get personal with your brand

Helen Edwards, PPA Business columnist of the year — Wed, 16 May 2012 10:00:00 GMT

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

We'll Call You - McVitie's Jaffa Cakes

Wed, 16 May 2012 10:00:00 GMT

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

Brand Manager of the Week: Natasha Whiting

Wed, 16 May 2012 10:00:00 GMT

Event manager UK, OnePiece

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Nike marketing boss attacks 'institutionally analogue' businesses

Nicola Clark — Mon, 14 May 2012 09:00:00 GMT

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Trinity Leeds kicks off online hype ahead of 2013 opening

Matthew Chapman — Thu, 10 May 2012 08:44:00 GMT

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

We'll call you: Everything Everywhere

Wed, 09 May 2012 11:00:00 GMT

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

Brand Manager of the Week: Thuy Nguyen

Wed, 09 May 2012 11:00:00 GMT

Brand manager, FrieslandCampina (Yazoo)

My secret work weapon: A blackboard is a great way to stimulate conversation

Praveen Vijh, Co-founder, EAT Natural — Wed, 09 May 2012 11:00:00 GMT

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Nike marketing boss attacks 'old' approach to social-media

Nicola Clark — Wed, 09 May 2012 08:30:00 GMT

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.

Scalextric rolls out Star Wars range

Nick Batten — Thu, 03 May 2012 12:42:00 GMT

Scalextric will release the first ever products from its three-year global licensing partnership with the 'Star Wars' brand tomorrow (4 May).

Save the planet marketing 'won't change consumer behaviour'

Gemma Charles — Thu, 03 May 2012 08:30:00 GMT

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.