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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Subway out-muscles McDonald's on Facebook

Gemma Charles — Mon, 21 May 2012 08:30:00 GMT

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of the most popular UK fast food pages.

Female marketers make their mark on Power 100

Nicola Clark — Thu, 17 May 2012 13:00:00 GMT

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

McDonald's trials McWaiter service

John Reynolds — Wed, 16 May 2012 10:32:00 GMT

McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

McDonald's launches content portal in latest phase of UK 'McMakeover'

John Reynolds — Tue, 15 May 2012 08:30:00 GMT

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.

Trinity Leeds kicks off online hype ahead of 2013 opening

Matthew Chapman — Thu, 10 May 2012 08:44:00 GMT

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

McDonald's serves up 'one a day' fizzy drink for kids

Daniel Farey-Jones — Wed, 09 May 2012 10:23:00 GMT

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Non-sponsor brands ramp up pre-Olympics sports marketing

Gemma Charles — Wed, 09 May 2012 08:30:00 GMT

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

The truth about youth: Do you know Generation Z?

Loulla-Mae Eleftheriou-Smith — Fri, 20 Apr 2012 10:00:00 GMT

Brands targeting young people should avoid the 'cool' trap and focus on trust

Starbucks marketer Ian Cranna on changes at the coffee chain

Gemma Charles — Thu, 19 Apr 2012 10:00:00 GMT

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

Locog defends role of embattled Olympic sponsors

John Reynolds — Tue, 17 Apr 2012 08:30:00 GMT

Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

Noelle McElhatton — Tue, 17 Apr 2012 08:30:00 GMT

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their involvement brings?

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Brand barometer: Fast-food chains, which one is most prominent online?

Gemma Charles — Fri, 02 Mar 2012 13:40:00 GMT

McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.

Digital killed the marketing star

Eva MacIntosh — Fri, 24 Feb 2012 13:00:00 GMT

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

Helen Edwards: Marketers beware the pursuit of happiness

Helen Edwards, PPA, Business columnist of the year — Wed, 25 Jan 2012 01:00:00 GMT

Happiness is an elastic concept and merely associating a brand with it is not enough to woo consumers, according to research.