Marketing Magazine Analysis RSS Feed

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Brand Health Check: Vertu

Kim Benjamin — Thu, 17 May 2012 12:30:00 GMT

The luxury mobile handset brand is being sold by its parent company, Nokia.

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Nike marketing boss attacks 'institutionally analogue' businesses

Nicola Clark — Mon, 14 May 2012 09:00:00 GMT

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Brand Health Check: Aquascutum

Kim Benjamin — Thu, 03 May 2012 08:30:00 GMT

The classic clothes brand is in administration and has closed its UK factory.

We'll Call You: Land Rover

Wed, 02 May 2012 12:00:00 GMT

Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover Evoque, designed by Victoria Beckham, would suit perfectly.

First tobacco, now alcohol?

Gemma Charles — Fri, 27 Apr 2012 12:00:00 GMT

A proposal to make plain packaging mandatory is a new worry for drinks brands.

When social media turns bad: dealing with negative comments

David Benady — Thu, 26 Apr 2012 12:00:00 GMT

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

We'll Call You - The Co-operative Food

Wed, 25 Apr 2012 09:00:00 GMT

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms

The truth about youth: Do you know Generation Z?

Loulla-Mae Eleftheriou-Smith — Fri, 20 Apr 2012 10:00:00 GMT

Brands targeting young people should avoid the 'cool' trap and focus on trust

Nissan's soaring sales: the strategy behind the success

Alex Brownsell — Thu, 19 Apr 2012 10:00:00 GMT

The marque is intent on sustaining the remarkable growth in its UK share

We'll Call You - Digital UK

Wed, 18 Apr 2012 09:00:00 GMT

Mole was unaware of the digital switchover, on account of living underground, so news of BBC Two's 'demise' sent us scurrying for the phone to make sense of it all.

Marketing the Queen: brands face a Diamond Jubilee balancing act

Rachel Barnes and Matt Chapman — Thu, 05 Apr 2012 10:00:00 GMT

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.

Taming the data deluge

David Benady — Thu, 05 Apr 2012 09:00:00 GMT

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

The Government Communication Centre: life after the COI

Gemma Charles — Thu, 05 Apr 2012 08:00:00 GMT

As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.

We'll Call You - Virgin Media

Wed, 04 Apr 2012 08:00:00 GMT

Mole was excited by an offer of free access to premium Spotify for Virgin broadband users. Alas, this turned to bewilderment when we tried to take advantage of it.

Brand Health Check: Hovis

John Reynolds — Thu, 29 Mar 2012 08:00:00 GMT

The bread brand has struggled to generate growth amid a fierce price war.

We'll Call You - Apple

Wed, 28 Mar 2012 09:00:00 GMT

Mole is torn between wanting to get his velvety paws on the latest iPad, and not supporting a brand beset by accusations about grim factory conditions.

ISBA conference: with brands getting over their first crush on social media, what happens next?

Gemma Charles — Tue, 27 Mar 2012 16:00:00 GMT

ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.

How brands are innovating their way out of the 'squeezed middle'

Nick Hughes — Fri, 23 Mar 2012 09:00:00 GMT

With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.

Coca-Cola leads brands eyeing post-London 2012 venue naming rights

John Reynolds — Fri, 23 Mar 2012 08:30:00 GMT

As the Games organisers unveil the grand stadiums of London's Olympic Park to the world, it is not just sports-lovers and the media taking note. Coca-Cola has emerged as the first brand to show an interest in acquiring the post-Games naming rights to an Olympic venue, the velodrome.

Furniture retail and DIY brands switch from price-led to emotive ad strategy

Alex Brownsell — Thu, 22 Mar 2012 08:30:00 GMT

Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, then it is already in full swing.

Brand Health Check: Tesco

Rachel Barnes — Thu, 22 Mar 2012 00:00:00 GMT

The retailer still dominates, but is not immune to shifts in consumer interest.

Battle of the tech patents: is marketing the winner or loser?

Stuart Derrick — Wed, 14 Mar 2012 00:00:00 GMT

The plethora of patent-related court cases between major technology brands Google, Apple, Yahoo and Samsung is the result of a high-stakes strategic marketing conflict