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Brand barometer: Social media performance of RBS

Fri, 10 Feb 2012 09:00:00 GMT

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

RBS Insurance division to rebrand as Direct Line Group

Thu, 09 Feb 2012 14:10:00 GMT

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.

Barclays hires former Vodafone marketing chief Wheldon to brand role

Thu, 09 Feb 2012 10:27:00 GMT

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.

Social brands: Unilever shifts focus from social media to word of mouth

Wed, 08 Feb 2012 11:20:00 GMT

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

City Index to boost brand with integrated push

Wed, 08 Feb 2012 08:00:00 GMT

Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.

Tesco delays banking launch until 2013

Mon, 06 Feb 2012 10:47:00 GMT

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Thu, 02 Feb 2012 13:00:00 GMT

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Society, gives her summary of last week's event.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Thu, 02 Feb 2012 12:14:00 GMT

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Axa launches debut integrated campaign

Wed, 01 Feb 2012 12:38:00 GMT

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.

Brit Insurance marketing cuts threaten cricket sponsorship

Tue, 31 Jan 2012 08:30:00 GMT

Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.

The DIY creative brands

Fri, 20 Jan 2012 00:00:00 GMT

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Brand Builder: Virgin Money

Thu, 19 Jan 2012 08:00:00 GMT

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking.

Marketing's Adwatch of the Year 2011

Tue, 13 Dec 2011 09:00:00 GMT

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Is there a silver lining for brands in the fallout from the euro crisis?

Tue, 06 Dec 2011 08:00:00 GMT

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Helen Edwards on Branding: Virgin modesty

Wed, 30 Nov 2011 00:00:00 GMT

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

What niche social networks can do for your brand

Fri, 25 Nov 2011 00:00:00 GMT

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Editor's Comment: TV's a lively corpse

Tue, 22 Nov 2011 09:00:00 GMT

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

Brand of the Year 2011 shortlist

Wed, 09 Nov 2011 00:00:00 GMT

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct

Tue, 08 Nov 2011 00:00:00 GMT

- Describe yourself in three words. Calm, passionate, thoughtful. - Define marketing. A way of telling people why they should buy your product/service. - What would you be if you weren't a brand manager? The first female F1 driver or an Olympic dressage rider. - What advice would you give someone starting their marketing career today? Put yourself in the customers' shoes and go with your gut instinct. - What was your first job? I was a regional marketing co-ordinator for Energade, a sports-drinks brand in South Africa. I got to work with the national cricket and rugby teams - that set my expectations for future jobs. - How did you get your first job? I saw an ad on the noticeboard at college, but I didn't get the job. A few weeks later, I got a call to say that the successful applicant had decided she didn't want to get her hands dirty mixing up sports drinks at trade shows. - Do you have a mentor? No, but I've recently worked with Adam Morgan and would love to spend more time with him and the team from eatbigfish. - What is your favourite ever marketing campaign? Honda's 'Dreams' for its diesel engine. - What was your finest hour? I'd have to say giving birth to my two girls at home. - What marketing trend is dominating your job? Social media and using co-creation with customers to shape activity. - If you weren't you, who would you be? Stella McCartney - apparently I (used to) look a little like her. - What's your greatest ambition? I'm pretty much working on my dream brand, so I'd say riding...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

Thu, 20 Oct 2011 12:30:00 GMT

Catherine Kehoe, brands and marketing director for Lloyds Banking Group, says the company has learned its lessons. By Alex Brownsell

Adwatch (Oct 19) - Top 20 recall: Halifax

Wed, 19 Oct 2011 00:00:00 GMT

The high-street banking brand has opted for an ad with a familiar approach.