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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Dove seeks 'brand love' with strategic shift to Facebook

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 08:30:00 GMT

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Female marketers make their mark on Power 100

Nicola Clark — Thu, 17 May 2012 13:00:00 GMT

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

Loulla-Mae Eleftheriou-Smith — Fri, 11 May 2012 11:55:00 GMT

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Brad Pitt to be new face of Chanel No 5

John Reynolds — Thu, 10 May 2012 11:02:00 GMT

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

Sector Insight: soap, bath and shower

Jane Bainbridge — Wed, 09 May 2012 09:30:00 GMT

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

Noelle McElhatton, Noelle.McElhatton@haymarket.com — Wed, 09 May 2012 00:00:00 GMT

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Boots revamps pharmacies to reflect specialities

Matthew Chapman — Fri, 04 May 2012 13:20:00 GMT

Boots is introducing a new look and feel to all of its pharmacies after a reappraisal of the business following changes to NHS service provision in the UK.

Save the planet marketing 'won't change consumer behaviour'

Gemma Charles — Thu, 03 May 2012 08:30:00 GMT

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Welsh rugby stars soften up with Dove Men+Care partnership

Loulla-Mae Eleftheriou-Smith — Wed, 02 May 2012 14:39:00 GMT

Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby Union, in a move that will rename this autumn's test matches, the Dove Men Series.

Brand Manager of the Week: Lucy Green

Wed, 02 May 2012 12:00:00 GMT

Brand manager, Kimberly-Clark

Helen Edwards: Grand incentive to alter pack mentality

Helen Edwards, PPA, Business columnist of the year — Wed, 02 May 2012 10:00:00 GMT

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small

When social media turns bad: dealing with negative comments

David Benady — Thu, 26 Apr 2012 12:00:00 GMT

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

What brands can learn from Caine's Arcade

Nicola Clark — Thu, 26 Apr 2012 09:00:00 GMT

The beautiful story of Caine's Arcade shines a light on the shifting currents of the post-digital world.

Starbucks marketer Ian Cranna on changes at the coffee chain

Gemma Charles — Thu, 19 Apr 2012 10:00:00 GMT

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

Adwatch (April 18 ) Top 20 recall: Lynx

Matthew Heath, chief strategy officer, LIDA — Wed, 18 Apr 2012 00:00:00 GMT

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

Noelle McElhatton — Tue, 17 Apr 2012 08:30:00 GMT

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their involvement brings?

Alan Mitchell: Advertisers, face it, your consumers hate you

Alan Mitchell — Thu, 29 Mar 2012 13:00:00 GMT

Advertising Association research suggests marketing's image is in dire need of a makeover as consumers have fallen out of love with advertising. How can the sector demonstrate its value to society, asks Alan Mitchell