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Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Subway out-muscles McDonald's on Facebook

Gemma Charles — Mon, 21 May 2012 08:30:00 GMT

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of the most popular UK fast food pages.

Female marketers make their mark on Power 100

Nicola Clark — Thu, 17 May 2012 13:00:00 GMT

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Matthew Chapman — Wed, 16 May 2012 12:18:00 GMT

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Premier Foods backs Great Little Ideas with social media push

Loulla-Mae Eleftheriou-Smith — Wed, 16 May 2012 11:31:00 GMT

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.

We'll Call You - McVitie's Jaffa Cakes

Wed, 16 May 2012 10:00:00 GMT

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Adwatch (May 16) Top 20 recall: Bird's Eye

Zaid Al-Zaidy, chief strategy officer, TBWA\London — Tue, 15 May 2012 11:26:00 GMT

Birds Eye's Polar Bear campaign is good not great

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

Kerry Foods marketing chief Chapman joins Kraft

Loulla-Mae Eleftheriou-Smith — Tue, 15 May 2012 08:30:00 GMT

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.

Twitter boss: UK brands 'driving ad innovation'

Sarah Shearman — Tue, 15 May 2012 08:00:00 GMT

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

Industry view: Does M&S's new value food range hit the spot?

Matthew Chapman — Mon, 14 May 2012 13:00:00 GMT

Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a 'solid strategy' to cater to the 'squeezed middle' but there is criticism of a 'me-too' move into already occupied territory.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

High times for booming energy-drinks sector

Loulla-Mae Eleftheriou-Smith — Thu, 10 May 2012 12:45:00 GMT

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Brand Manager of the Week: Thuy Nguyen

Wed, 09 May 2012 11:00:00 GMT

Brand manager, FrieslandCampina (Yazoo)

My secret work weapon: A blackboard is a great way to stimulate conversation

Praveen Vijh, Co-founder, EAT Natural — Wed, 09 May 2012 11:00:00 GMT

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Adwatch (May 2) Top 20 recall: Florette

Russell Ramsey, executive partner, JWT London — Wed, 09 May 2012 08:30:00 GMT

The salad has ignored platitudes about provenance and 'passionate farmers'

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

Noelle McElhatton, Noelle.McElhatton@haymarket.com — Wed, 09 May 2012 00:00:00 GMT

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

Will Harris — Wed, 09 May 2012 00:00:00 GMT

Life for marketers in the UK tobacco sector isn't easy these days, so it might be a good time to leave the country ... or find another unpopular industry in which to work, writes Will Harris.

Helen Edwards: Grand incentive to alter pack mentality

Helen Edwards, PPA, Business columnist of the year — Wed, 02 May 2012 10:00:00 GMT

After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small