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Xbox recruits Chelsea stars for Summer of Sport campaign

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Government focuses on growth in new cross-Whitehall marketing strategy

Gemma Charles — Tue, 22 May 2012 08:30:00 GMT

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

Noelle McElhatton — Tue, 22 May 2012 08:00:00 GMT

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.

VIDEO: Samsung marketer outlines Hope Relay goals

Georgina Brazier — Wed, 16 May 2012 08:20:00 GMT

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

VisitEngland defends £5m campaign after industry attack

Loulla-Mae Eleftheriou-Smith — Tue, 15 May 2012 08:30:00 GMT

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Unilever tops 2012 Marketing Society Awards nominations

Kim Benjamin — Tue, 01 May 2012 14:45:00 GMT

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Twelve months on and the ICO is ready to enforce 'cookie' law

Sarah Johnson — Mon, 30 Apr 2012 08:30:00 GMT

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners Office (ICO) says it now expects more from website owners faced with compliance to new 'cookie' regulations.

Cancer Research UK campaign supports removal of tobacco brands

Loulla-Mae Eleftheriou-Smith — Fri, 27 Apr 2012 12:35:00 GMT

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

VIDEO: Launch of the M&S 'Shwopping' campaign

Matthew Chapman and Georgina Brazier — Fri, 27 Apr 2012 11:31:00 GMT

Marketing caught up with Steve Sharp, the executive director of marketing at Marks & Spencer (M&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley.

Charities should share tax burden

Helen Edwards, PPA Business columnist of the year — Wed, 25 Apr 2012 12:00:00 GMT

A proposal to limit tax relief on donations has met with much bleating, but charities that play the victim are being disingenuous

Brand barometer: Lagers, which one is most prominent online?

Gemma Charles — Fri, 20 Apr 2012 00:01:00 GMT

Heineken is the most prominent, followed by Molson Coors' Carling.

Brand barometer: Children's charities, which one is most prominent online?

Gemma Charles — Thu, 05 Apr 2012 10:00:00 GMT

Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.

The Government Communication Centre: life after the COI

Gemma Charles — Thu, 05 Apr 2012 08:00:00 GMT

As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.

Helen Edwards: David Cameron is wrong to put price on binge drinking

Helen Edwards, PPA, Business columnist of the year — Wed, 04 Apr 2012 08:00:00 GMT

The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.

Editor's Comment: Why Whitehall needs the professionals

Noelle McElhatton — Wed, 04 Apr 2012 00:00:00 GMT

It has been a mixed fortnight, to put it mildly, for government communications.

Brand Barometer: Social media performance of Change4life

Gemma Charles — Fri, 30 Mar 2012 00:00:00 GMT

A look at the performance of Change4Life in social media over the past four months

Is it risky for brands to get involved in politics? The Marketing Society Forum

Thu, 29 Mar 2012 08:00:00 GMT

Ben & Jerry's has renamed one of its ice cream lines in support of marriage equality legislation.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Editor's Comment: Olympic sponsorship is a long-term game

Noelle McElhatton — Wed, 14 Mar 2012 00:00:00 GMT

For the marketers staking their reputations on London 2012 Olympics sponsorships, there's little room for philanthropy.