Media Entertainment
Social brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Media Entertainment News
Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical...
Foster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK...
Coca-Cola to boost brand spend by up to $400m
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of...
Simon Calver quits LoveFilm for Mothercare
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the...
Heineken to feature James Bond in ads
Heineken is once again tying up with the James Bond franchise, in...
Honda plots to overhaul customers' online journeys
Honda is overhauling its digital presence in a bid to improve customers'...
Media Entertainment In-Depth
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing...
Editor's comment: Welcome - TV's refuseniks are a breed apart
Can you build a brand without TV? Yes, according to our cover...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics...
What do you do when the Prime Minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start...
What marketers can learn from Barbie
What Barbie boasts in beauty, she lacks in social responsibility. If the...
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