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Google Chrome beats IE to become the world's favourite browser

Sarah Shearman — Tue, 22 May 2012 10:36:00 GMT

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Dove seeks 'brand love' with strategic shift to Facebook

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 08:30:00 GMT

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Microsoft prepares MSN UK 'Best of now' campaign

Sarah Shearman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Xbox recruits Chelsea stars for Summer of Sport campaign

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Yell loses marketing chief Ashmore amid overhaul

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role.

Orange invests in film ties after sponsorship review

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Waterstones to sell Amazon's Kindle

John Reynolds — Mon, 21 May 2012 11:10:00 GMT

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major shift in strategy by the high-street book retailer.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Noelle McElhatton — Mon, 21 May 2012 10:36:00 GMT

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Yahoo appoints internal candidate Spilman as chief marketing officer

Sarah Shearman — Mon, 21 May 2012 10:16:00 GMT

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. .

More than a million Paralympics tickets go on sale to mark 100-day countdown

John Reynolds — Mon, 21 May 2012 09:30:00 GMT

London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 May).

Chelsea Apps factory launches Tom Daley Dive game

Nick Batten — Fri, 18 May 2012 16:58:00 GMT

Chelsea Apps Factory, the apps consultancy and development house, has today (18 May) launched a diving game in partnership with diver Tom Daley, aimed at the Olympics fans, diving enthusiasts and mobile gamers.

Samsung launches social media hub for Olympics activity

Sarah Shearman — Fri, 18 May 2012 13:42:00 GMT

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.

Brand barometer: Network Rail viral campaign reviewed

Fri, 18 May 2012 08:00:00 GMT

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.

The truth about lying on your CV

Suzy Bashford — Thu, 17 May 2012 13:00:00 GMT

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

Thu, 17 May 2012 13:00:00 GMT

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

We'll Call You - McVitie's Jaffa Cakes

Wed, 16 May 2012 10:00:00 GMT

Mole is a big fan of the much-disputed orangey goodies - (are they really a cake, or a biscuit?) - so we were excited by news of the launch of a milk-chocolate variant

Brand Manager of the Week: Natasha Whiting

Wed, 16 May 2012 10:00:00 GMT

Event manager UK, OnePiece

Helen Edwards: Get personal with your brand

Helen Edwards, PPA Business columnist of the year — Wed, 16 May 2012 10:00:00 GMT

Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Sector Insight: betting shops

Jane Bainbridge — Tue, 15 May 2012 10:29:00 GMT

Gaming machines are improving the odds for growth in a stagnating market.

Nike marketing boss attacks 'institutionally analogue' businesses

Nicola Clark — Mon, 14 May 2012 09:00:00 GMT

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

Matt Chapman — Fri, 11 May 2012 13:00:00 GMT

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

Rachel Barnes — Thu, 10 May 2012 12:30:00 GMT

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Brand Health Check: YouView

Kim Benjamin — Thu, 10 May 2012 00:00:00 GMT

The on-demand TV business is still tackling launch problems as rivals steal a march.

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

Thu, 10 May 2012 00:00:00 GMT

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

We'll call you: Everything Everywhere

Wed, 09 May 2012 11:00:00 GMT

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

Brand Manager of the Week: Thuy Nguyen

Wed, 09 May 2012 11:00:00 GMT

Brand manager, FrieslandCampina (Yazoo)

My secret work weapon: A blackboard is a great way to stimulate conversation

Praveen Vijh, Co-founder, EAT Natural — Wed, 09 May 2012 11:00:00 GMT

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Helen Edwards: How Samsung trumped Nokia

Helen Edwards, PPA, Business columnist of the year — Wed, 09 May 2012 11:00:00 GMT

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

Noelle McElhatton, Noelle.McElhatton@haymarket.com — Wed, 09 May 2012 00:00:00 GMT

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.