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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Fri, 10 Feb 2012 12:00:00 GMT

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

M&S brings Valentine's Day model to life

Thu, 09 Feb 2012 12:25:00 GMT

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign.

Cookie consent: how to stay on the right side of the law

Thu, 09 Feb 2012 11:30:00 GMT

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

BT broadcasts Valentine's messages to the nation

Thu, 09 Feb 2012 11:16:00 GMT

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

Simon Calver quits LoveFilm for Mothercare

Wed, 08 Feb 2012 09:20:00 GMT

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

All Her Majesty's brands: 10 brands the Queen can't live without

Tue, 07 Feb 2012 10:15:00 GMT

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.

Groupon buys data start-up Adku to boost personalisation

Tue, 07 Feb 2012 10:03:00 GMT

Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).

Reebok set to relaunch controversial EasyTone shoes range

Tue, 07 Feb 2012 08:30:00 GMT

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.

Marketers need to work on loyalty activation, research claims

Mon, 06 Feb 2012 12:23:00 GMT

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.

Tesco delays banking launch until 2013

Mon, 06 Feb 2012 10:47:00 GMT

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Escada relaunches 90s perfume range on Facebook

Fri, 03 Feb 2012 12:12:00 GMT

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.

What marketers can learn from Barbie

Wed, 01 Feb 2012 00:00:00 GMT

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.

Brand barometer: Chocolate bars - which is most prominent on the web?

Fri, 27 Jan 2012 00:00:00 GMT

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

Thu, 26 Jan 2012 11:39:00 GMT

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Brand barometer: Department stores - which is most prominent on the web?

Mon, 23 Jan 2012 12:41:00 GMT

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

The DIY creative brands

Fri, 20 Jan 2012 00:00:00 GMT

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

Wed, 18 Jan 2012 07:00:00 GMT

Poorly performing retailers who are quick to blame their plight on the economy would do better to sharpen their focus and offerings.

Top trends for marketers from CES 2012

Wed, 18 Jan 2012 00:00:00 GMT

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient themes.

Brand barometer: Social media performance of John Lewis

Fri, 13 Jan 2012 17:00:00 GMT

A look at how retailer John Lewis has been performing across social networks during the past three months.

The most irritating ads of 2011

Tue, 10 Jan 2012 01:00:00 GMT

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Review of the Year: Media Brands of the Year 2011

Thu, 15 Dec 2011 08:00:00 GMT

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.