Marketing Magazine Revolution RSS Feed

Google Chrome beats IE to become the world's favourite browser

Sarah Shearman — Tue, 22 May 2012 10:36:00 GMT

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

BA names Hamish McVey as head of brands

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 09:21:00 GMT

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

M&S profits drop for first time in three years

Matthew Chapman — Tue, 22 May 2012 09:05:00 GMT

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

Apple cements most valuable brand status as UK's giants slide

Daniel Farey-Jones — Tue, 22 May 2012 08:46:00 GMT

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Dove seeks 'brand love' with strategic shift to Facebook

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 08:30:00 GMT

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Microsoft prepares MSN UK 'Best of now' campaign

Sarah Shearman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

Xbox recruits Chelsea stars for Summer of Sport campaign

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Government focuses on growth in new cross-Whitehall marketing strategy

Gemma Charles — Tue, 22 May 2012 08:30:00 GMT

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Yell loses marketing chief Ashmore amid overhaul

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role.

Orange invests in film ties after sponsorship review

Matthew Chapman — Tue, 22 May 2012 08:30:00 GMT

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Waterstones to sell Amazon's Kindle

John Reynolds — Mon, 21 May 2012 11:10:00 GMT

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major shift in strategy by the high-street book retailer.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Noelle McElhatton — Mon, 21 May 2012 10:36:00 GMT

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Revolution: Social Media - Meet the new social networks

Trevor Clawson — Fri, 04 May 2012 08:00:00 GMT

Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?

Revolution: Special Report - Real-time bidding - A new dawn for display?

Stuart Derrick — Fri, 04 May 2012 08:00:00 GMT

The days of buying banner placements in blocks of thousands or millions of impressions could be numbered. With real-time bidding, brands are targeting specific online audiences on web pages as they browse.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

Kim Benjamin — Fri, 04 May 2012 08:00:00 GMT

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

Revolution: Social Media - ROI: Like it or lump it

Kim Benjamin — Fri, 04 May 2012 08:00:00 GMT

Can brands determine the value of a Facebook 'like' or a Twitter follower? Yes, if they use the right measurement tools and view social activity in the context of the sales cycle.

The Revolution Awards 2012 - winners in full

Kim Benjamin — Mon, 23 Apr 2012 12:45:00 GMT

Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.

Revolution: Special Report - Battle of the brands

Kim Benjamin — Tue, 06 Mar 2012 10:30:00 GMT

For retailers such as Marks & Spencer and Next, whose customers lap up the fashion advice dished out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes.

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

Adam Woods — Tue, 06 Mar 2012 10:00:00 GMT

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships with Facebook.

Revolution: Special Report - Third parties make the most of mobile

Stuart Derrick — Tue, 06 Mar 2012 10:00:00 GMT

More consumers than ever are shopping online via their smartphones and tablets - and brands are cashing in with a little help from mobile affiliate activity.

Revolution: Mobile World Congress: The trends taking mobile by storm

George Nimeh — Tue, 06 Mar 2012 10:00:00 GMT

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

Revolution: Mobile World Congress: A delegate's view

Eric Bader — Tue, 06 Mar 2012 10:00:00 GMT

Why marketers should take note of audio codes, by Eric Bader, president of G14 and chief strategy officer, worldwide, at Initiative.

Standing on the brink of a social revolution

Staff — Mon, 27 Feb 2012 16:45:00 GMT

Social video is evolving into a major engagement tool and consumer influencer in a new era for broadcast. Revolution invited brand and agency practioners to share their views in a roundtable.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Staff — Thu, 02 Feb 2012 12:14:00 GMT

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Sir Stuart Rose: I'm going mobile

Andrew McCormick — Fri, 23 Dec 2011 08:00:00 GMT

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.

Revolution Awards 2012 - deadline extended

Staff — Tue, 15 Nov 2011 07:30:00 GMT

The deadline for entries to the Revolution Awards 2012, which recognise innovative digital marketing, has been extended until 1 December.