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Marketing Guru on... keeping ahead of the youngsters

Fri, 10 Feb 2012 14:00:00 GMT

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says Will Harris. On the contrary, their hard-earned experience could place them in a stronger position.

Google to launch 'own-brand entertainment hardware'

Fri, 10 Feb 2012 11:20:00 GMT

Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports.

Cookie consent: how to stay on the right side of the law

Thu, 09 Feb 2012 11:30:00 GMT

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

BT broadcasts Valentine's messages to the nation

Thu, 09 Feb 2012 11:16:00 GMT

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

Barclays hires former Vodafone marketing chief Wheldon to brand role

Thu, 09 Feb 2012 10:27:00 GMT

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.

Foster's launches Facebook Timeline app

Wed, 08 Feb 2012 12:10:00 GMT

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

Google releases Chrome for mobile

Wed, 08 Feb 2012 11:45:00 GMT

Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.

All Her Majesty's brands: 10 brands the Queen can't live without

Tue, 07 Feb 2012 10:15:00 GMT

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.

BT to sponsor 'London Live' Olympic entertainment events

Tue, 07 Feb 2012 08:30:00 GMT

BT is to sponsor a series of live screenings and music concerts at Hyde Park, taking place under the 'London Live' banner, during this summer's Olympics.

Marketers need to work on loyalty activation, research claims

Mon, 06 Feb 2012 12:23:00 GMT

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.

Virgin Media and BT handed advantage in broadband marketing battle

Fri, 03 Feb 2012 11:06:00 GMT

Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers are getting.

What marketers can learn from Barbie

Wed, 01 Feb 2012 00:00:00 GMT

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.

Brands eye a share of booming digital health sector

Mon, 30 Jan 2012 09:00:00 GMT

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.

Brand barometer: Social media performance of Thomas Cook

Fri, 27 Jan 2012 16:43:00 GMT

A look at how travel company Thomas Cook has been performing across social networks during the past three months.

Mind the generation gap

Fri, 27 Jan 2012 15:30:00 GMT

Nicola Clark looks at the growing generation gap in the industry and asks whether marketers are at risk of falling behind the curve when it comes to reaching potentially lucrative younger audiences.

Brand barometer: Social media performance of Nokia

Mon, 23 Jan 2012 11:55:00 GMT

A look at how mobile technology company Nokia has been performing across social networks during the past three months.

The DIY creative brands

Fri, 20 Jan 2012 00:00:00 GMT

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

Top trends for marketers from CES 2012

Wed, 18 Jan 2012 00:00:00 GMT

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient themes.

Marketing Guru on... marketing jobs overseas

Wed, 18 Jan 2012 00:00:00 GMT

As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says marketers should educate themselves on new regions and the opportunities they present.

Brand barometer: Sony, Nintendo & Microsoft - which is most prominent on the web?

Fri, 13 Jan 2012 17:00:00 GMT

Sony was the topic of the most user generated content during a single week, compared to its competitors Nintendo and Microsoft.

Who owns your Twitter followers?

Fri, 13 Jan 2012 01:00:00 GMT

Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.