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BA names Hamish McVey as head of brands

Loulla-Mae Eleftheriou-Smith — Tue, 22 May 2012 09:21:00 GMT

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

Ryanair celebrates 50% lift and record group profits

Loulla-Mae Eleftheriou-Smith — Mon, 21 May 2012 09:30:00 GMT

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.

John Lewis partners Kuoni for first 'shop within a shop'

Matthew Chapman — Fri, 18 May 2012 13:17:00 GMT

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Sheraton Hotels brand chief discusses serving the 'social traveller'

Loulla-Mae Eleftheriou-Smith — Fri, 18 May 2012 08:30:00 GMT

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Maisie McCabe — Thu, 17 May 2012 12:53:00 GMT

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, managing director of brand and customer experience at BA.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Noelle McElhatton — Wed, 16 May 2012 00:00:00 GMT

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Nicola Clark — Tue, 15 May 2012 10:00:00 GMT

Marketing unveils the definitive guide to the UK's most powerful marketers.

VisitEngland defends £5m campaign after industry attack

Loulla-Mae Eleftheriou-Smith — Tue, 15 May 2012 08:30:00 GMT

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Heathrow launches campaign reassuring passengers of smooth Olympic run

Loulla-Mae Eleftheriou-Smith — Mon, 14 May 2012 12:55:00 GMT

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.

Industry view: Is easyJet's marketing makeover working?

Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones — Sat, 12 May 2012 09:00:00 GMT

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.

My secret work weapon: Don't try to guess what your audience thinks: just ask

Marc Sands, Director of audiences and media, Tate — Wed, 02 May 2012 12:00:00 GMT

Apart from my gut instinct, my secret work weapon is to set up an audience panel.

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

Loulla-Mae Eleftheriou-Smith — Wed, 25 Apr 2012 08:30:00 GMT

The easyJet chief executive wants the carrier's repositioning to highlight its value proposition and assign its spats with competitors to history.

'Flawsome' brands will win battle for consumers' hearts

Nicola Clark — Fri, 20 Apr 2012 00:00:00 GMT

Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.

Marketing the Queen: brands face a Diamond Jubilee balancing act

Rachel Barnes and Matt Chapman — Thu, 05 Apr 2012 10:00:00 GMT

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.

Brand barometer: UK airlines, which one is most prominent online?

Gemma Charles — Fri, 16 Mar 2012 08:30:00 GMT

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic

We'll Call You: Transport for London

Wed, 14 Mar 2012 08:30:00 GMT

The Olympics will have a big impact on London's roads, not least due to dedicated Games Lanes and other restrictions. What will it mean for Mole's commute?

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Mark Thomson, Olympics and international director, Royal Mail — Wed, 14 Mar 2012 08:30:00 GMT

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

My Secret Work Weapon: Be true to your core proposition in everything you do

Tim Wade, Head of marketing and ecommerce, Best Western — Wed, 07 Mar 2012 09:00:00 GMT

My secret work weapon is to always keep your core brand proposition in mind.

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

Loulla-Mae Eleftheriou-Smith — Thu, 23 Feb 2012 12:00:00 GMT

The 20-year company veteran is insistent its Thomson and First Choice brands have to 'stand for something'

The seven sins of content marketing

David Benady — Wed, 22 Feb 2012 00:00:00 GMT

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

Loulla-Mae Eleftheriou-Smith — Thu, 16 Feb 2012 10:00:00 GMT

The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.