Comment
Editor's comment
Editor's comment: Welcome - TV's refuseniks are a breed apart
Can you build a brand without TV? Yes, according to our cover...
Editor's Comment: Welcome - Cameron's broadside merely a smokescreen
Misdirection: the trick magicians employ to make us believe that the elephant...
Editor's comment: Welcome - Home truths about in-house creative
Why do brands employ creative agencies? It's time-consuming, costly and no guarantee...
Expert comment
Marketing Guru on... keeping ahead of the youngsters
Senior practitioners should not be cowed by the idea that marketing is...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
England cricket sponsor Brit Insurance is axing its marketing team and outsourcing...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political...
Helen Edwards: Knowing when to ignore trend predictions
Every marketer needs to learn how to differentiate between the trends that...
Should cosmetic surgery clinics use standard marketing techniques? The Marketing Society Forum
Companies have been slammed for using tools such as two-for-one deals and...
Why should brands worry about Europe's data protection proposals?
The marketing industry needs to engage with the European Commission's proposed shake-up...
Helen Edwards: Marketers beware the pursuit of happiness
Happiness is an elastic concept and merely associating a brand with it...
SHIFT: What marketers need to know about Facebook Timeline
Introducing a weekly column on what's new in technology, culture and consumer...
SHIFT: Personalisation key to coping with the death of the tribe
Marketers instinctively like to segment people into 'tribes', but the days of...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
Poorly performing retailers who are quick to blame their plight on the...
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