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Marketing Society QS

Will the launch of another free London newspaper be viable?

LONDON - Despite the recent closures of free commuter papers London Lite...

 

Should companies embrace slang names for their brands?

LONDON - McDonald's has attracted a lot of attention following its application...

 

Should charities consider brand extensions to help boost revenue?

Children in Need has added a second brand mascot, Blush Bear, to...

 

Do corporate brands have a place in the classroom?

Renault's 'Tales from the Glovebox' schools programme, which launched last week, has...

 
 

We'll Call You Mystery Caller

We'll Call You - Churchill

It's panto season and having heard our favourite canine, Churchill the dog,...

 

We'll Call You - Hovis

Mole is worried about all the food miles his shopping trolley is...

 

We'll Call You - Co-operative Bank

Mole has decided to go ethical and wants to open an account...

 

We'll Call You - Chrysler

Marketing's Mystery Caller's old man has kicked off his midlife crisis with...

 

We'll Call You - Frank

Mole has been known to dabble in the odd spliff (we never...

 

We'll Call You - Kingsmill

1

We have a confession to get off our chest, so we rang...

 

We'll Call You - BGL (Holding Company for Comparethemarket.com)

Our mystery caller's son has his heart set on a toy Aleksandr...

 

We'll Call You - Scottish & Newcastle

Newcastle Brown Ale has always been close to our heart and mouth,...

 
 

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