Should cosmetic surgery clinics use standard marketing techniques? The Marketing Society Forum

Companies have been slammed for using tools such as two-for-one deals and Christmas vouchers.

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

Governing body the RFU is taking a fresh approach, focusing on discipline, integrity and teamwork.

Is it risky for gender-specific brands to target the opposite sex? The Marketing Society Forum

Unilever is crossing gender boundaries by adding limited-edition scent Anarchy to its Axe range.

Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum

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Fewer resources may lead to inferior campaigns, or be the stimulus for greater invention and focus.

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

Littlewoods' Christmas TV ad has caused much disquiet in some quarters, with its implication that mums should over-stretch themselves in a time of austerity to satisfy the demands of their children.

Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum

The brand's 'Unhate' campaign, which depicts world leaders kissing, marks a return to the spirit of its advertising in the 90s, but some doubt that such images can have the same impact today.

Is nostalgia the lazy option for brands when it comes to marketing creative? The Marketing Society Forum

Nokia plans to feature its classic Snake game in its marketing activity, while John Lewis has used a track by The Smiths in its latest Christmas ad, just two examples of attempts to tap into nostalgia.

Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum

Australian airline Qantas has offered free travel to the tens of thousands of passengers affected by its recent industrial dispute, which grounded its entire fleet and hundreds of flights in 22 countries.