Marketing Society Question

As the recession eases, should sustainability become a priority?

As the economic recovery kicks in and the crisis abates, brands have more room for manoeuvre when it comes to signing up to carbon-labelling and similar ethical and environmental schemes

Should brands include negative comments in their campaigns?

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In a high-risk, but potentially ground-breaking move, First Direct is rolling out ads that include both positive and negative comments made by customers about the bank's services on online forums

Should sponsors be concerned by cheating in sport?

From athletes using performance-enhancing drugs to rugby's 'Bloodgate' and the Renault Formula One team's penalty for deliberately crashing, sport cheats may taint sponsor brands' reputations

Do advertisers have an appetite for product placement on television?

Marketers have demanded greater clarity after the government announced plans to relax the rules governing how brands are featured within commercial television programmes

Do brands benefit from kick-starting the Christmas season this early?

LONDON - Decking the stores with holly in September may be seen as shameless exploitation by retailers - or a thoughtful way to help cash-strapped consumers buy their festive delights in affordable stages

Has traditional campaign marketing become secondary to CSR?

The promotion of PepsiCo's Salman Amin, lauded for his strong focus on carbon-reduction and anti-obesity activity, has led some to argue that the campaign-led approach has been superseded

Is it too early for marketers to be showing interest in 3D advertising?

Sainsbury's sponsorship of a week of 3D programming on Channel 4 this autumn has raised the question of whether the medium has become a viable platform for mainstream campaigns

Do we need another code to underpin food and drink marketing?

The Department of Health has issued a tender seeking 'external partners' to help develop a set of voluntary guidelines on how food and drink products should be marketed to children

Does the Food 2030 report betray a lack of understanding of marketing?

Supermarkets have been warned that legislation may be introduced if they fail to help the government cut the amount of wasted food, especially through customer BOGOF purchases