Marketing Society Question

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

Imminent changes to the codes of practice governing advertising will allow charities to detail the proportion of their funds that goes directly to the cause in question against that of their rivals.

Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

LONDON - Supermarkets are defending themselves against accusations of cynical price manipulation and an Early Day Motion calling for legislation to force them to publish weekly price lists of all their stock.

Will the launch of another free London newspaper be viable?

LONDON - Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year.

Should companies embrace slang names for their brands?

LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a trademark, raising the question of whether this brand strategy could work for others

Should charities consider brand extensions to help boost revenue?

Children in Need has added a second brand mascot, Blush Bear, to sit alongside Pudsey Bear, begging the question as to whether other charities could benefit by following suit

Do corporate brands have a place in the classroom?

Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education

Could crowd-sourcing be a useful way to generate advertising ideas?

Unilever has asked the public to make suggestions for fresh advertising for its Peperami 'Animal' character, and possibly opened the gates for more brands to follow in its footsteps

Should the ASA be given the power to fine errant advertisers?

In a recent survey of members of consumer organisation Which?, 92% of respondents said they were in favour of giving the Advertising Standards Authority the power to levy financial penalties

Is using the fanbase a good way for brands to associate with sport?

A raft of brands, ranging from Shredded Wheat and Sega to Betfair, have taken the opportunity to forge links with unofficial fan groups as a cost-effective means of targeting a sporting audience

Are brands hit by the postal strike communicating this effectively?

Amazon and John Lewis are among the brands to have made it clear they will be using alternative dispatch arrangements during the ongoing Royal Mail strikes, but others have been more reticent