Bringing you informed and provocative industry opinion from some of the UK’s most influential strategists and brand marketers.

Craig Mawdsley is joint chief strategy officer of AMV BBDO. He sits on the APG committee and was formerly chair of the group.

Fern Miller is the chief strategy and insight officer, international at DigitasLBI, the global marketing and technology agency...

Former O2, Nokia and Tory marketer, columnist Will Harris has a wide-reaching view of the marketing ecosystem...

BBH London managing director Mel Exon is also co-founder of the ad agency's innovation arm BBH Labs, driving the creative technology agend...

Passionbrands co-founder and branding expert Helen Edwards has a London Business School MBA and a PHD in marketing. She has also co-authored...

Tracey Follows writes the ‘Future of...’ column for Marketing, decoding what future trends mean for our evolving society. While she was chief strategy...

Giles Hedger is the chief strategy officer of FCB Inferno. Former chief strategy officer at Leo Burnett London & Worldwide, where he joined the agency...

Roisin Donnelly is the brand director, Northern Europe at Procter & Gamble. A P&G lifer, over the years Roisin has built...

Andy Nairn is co-founder of start-up creative agency Lucky Generals, having spent the previous decade heading up....

Keith Weed is the chief marketing and communications officer of FMCG powerhouse Unilever, the owner of brands such as Lynx. Flora and Dove...

Kate Jones is one of Marketing’s retail expert contributors. She is a director and brand consultant, having spent the early part of her career...

Director of Furthr, freelance writer for New York Times, GQ and Esquire Magazine and former editorial director...